Music star launches #IAMWHOLE campaign
Today, on World Mental Health Day 2016, pop star Jordan Stephens (from UK music duo Rizzle Kicks) launches #IAMWHOLE – an anti-stigma mental health campaign for the NHS, in partnership with the world’s largest youth charity YMCA.
Born in Brighton & Hove through a partnership between NHS Brighton & Hove CCG, Brighton & Hove City Council and YMCA Right Here, #IAMWHOLE is being supported by NHS England, the Department of Health and YMCA services across the country.
New YMCA research published today for the #IAMWHOLE campaign reveals that just over one in three (38 per cent) 11 to 24-year-olds with mental health difficulties say they experience stigma and that this takes many damaging forms, including social exclusion (54 per cent) and verbal abuse (36 per cent). More than half (54 per cent) say this hurtful behaviour originates from friends.
Worryingly for the young people affected, stigma also impacts on their willingness to ask for help, with 56 per cent of those who felt stigmatised saying they were less likely to access professional support for their mental health difficulties as a result. In addition, 59 per cent said stigma negatively affected their school performance and 70 per cent said it made them less likely to talk to others about their mental health.
New solo song 'Whole' and music video
Jordan Stephens has written a new track ‘Whole’ (from his Wildhood album VERT) about tackling mental health issues and the #IAMWHOLE campaign features in the song’s music video, along with young people from Jordan's childhood home of Brighton & Hove who have lived experience of mental health difficulties.
Jordan gave local young people and members of the press a special preview of the video while performing ‘Whole’ live, 163 meters up in the air, in the new British Airways i360 – the world’s tallest moving observation tower on Brighton seafront.
Watch the 'Whole' music video here:
The campaign is being supported by other high-profile names, including musician Ed Sheeran, James Corden, Dermot O’Leary and ‘Game of Thrones’ actress Faye Marsay. Its launch will kick-start a social media campaign that will see people across the country posting ‘circle on hand’ selfies in support of the campaign’s anti-stigma message. Many of these supporters will be wearing branded sweatshirts and T-shirts personally designed by Jordan.
An #IAMWHOLE campaign video featuring Jordan and the campaign’s celebrity supporters is being shared on social media from today:
The #IAMWHOLE campaign is calling for the public to:
1. Challenge harmful language used to describe mental health difficulties so that young people can ask for help without fear of negative labels.
2. Ask for support from friends, parents, teachers, GPs or youth workers
3. Show support by joining the #IAMWHOLE movement on social media and posting ‘circle on hand’ selfies in support of the anti-stigma message
4. Find and get help by visiting www.findgetgive.com a mental health services directory for young people, created by YMCA’s Right Here project in partnership with other local groups. This site allows users to search for support, share stories about their own mental health and give feedback on services they have used for others to read. ‘Find Get Give’ also includes resources for parents and carers.
To download a copy of YMCA's 'I AM WHOLE' research report, an #IAMWHOLE infographic and news release, plus free resources created for schools as part of the campaign, click here.
A huge thank you to Jordan and http://spirit-media.com/ for all the time and creativity you have put into developing and delivering this project for the NHS.